Real Estate • Chapter 2

THE 90-DAY TIMING FRAMEWORK

The biggest mistake seniors make when downsizing is trying to coordinate everything at once. This creates paralysis. The 90-day framework breaks the process into three 30- day phases, each with specific objectives.

Why 90 Days?

This timeline is based on 2026 market realities:

  • Average home takes 45-60 days to sell in current market
  • Senior housing communities require 30-45 day move-in notice
  • Insurance non-renewals typically give 60-90 day warning
  • Adult children need 30 days minimum to coordinate assistance

Phase 1: Days 1-30 (Preparation)

Objective: Make decisions, secure professional support, and create family alignment

Week 1: Decision & Assessment

  • Complete insurance audit (Chapter 1)
  • Decide: Repair and stay OR Sell and downsize
  • If selling: Determine budget for next home
  • Research senior housing options (communities, condos, smaller homes)
  • Schedule family meeting to announce decision (see Chapter 5 for scripts)

Week 2: Professional Team Assembly

  • Interview 3 real estate agents (use Appendix C selection worksheet)
  • Select agent with senior downsizing experience (SRES certification ideal)
  • Get Comparative Market Analysis for your home
  • Interview estate sale companies OR plan DIY downsizing approach
  • Contact tax advisor re: capital gains strategy (Chapter 4)

Week 3: Decluttering Strategy

  • Use the Four-Box Method: Keep, Sell, Donate, Trash
  • Start with ONE room (not the whole house)
  • Document family heirlooms with photos before offering to children
  • Schedule estate sale date (if using) for Day 60-70
  • Reserve moving company for Day 85-90 (even if not confirmed)

Week 4: Market Preparation

  • Complete minor repairs (leaky faucets, squeaky doors, touch-up paint)
  • Deep clean one room per day
  • Arrange for professional photos (Day 28-30)
  • Finalize listing price with agent
  • Sign listing agreement for Day 31 launch

⛳PHASE 1 CHECKPOINT
By Day 30, you should have:
(1) Team assembled, (2) Listing price determined, (3) Initial decluttering complete, (4) Family informed and aligned. If any of these are missing, extend Phase 1 by one week rather than rushing forward.

Phase 2: Days 31-60 (Active Marketing)

Objective: List home, manage showings, receive and negotiate offers

Week 5: Launch Week (Days 31-37)

  • Home goes on MLS Day 31
  • Schedule open house for Weekend 1 (Days 34-35)
  • Maintain showing-ready condition daily
  • Begin serious senior housing research (tour communities)
  • Review all offers within 48 hours of receipt

Week 6-7: Showing Period (Days 38-51)

  • Accommodate all showing requests within 24 hours
  • Track buyer feedback with agent
  • Adjust price if no offers by Day 45 (typical market response time)
  • Continue senior housing tours—narrow to top 3 choices
  • If strong offer received: Begin negotiation (use Chapter 7 lease-back strategy if needed)

Week 8: Offer Acceptance (Days 52-60)

  • Accept offer with 30-45 day closing timeline
  • Negotiate lease-back if senior housing not yet secured
  • Schedule home inspection (buyer arranges)
  • Reserve spot at senior housing community (if available)
  • Order moving supplies

⛳PHASE 2 CHECKPOINT
By Day 60, you should have:
(1) Accepted offer on home, (2) Inspection complete, (3) Senior housing identified or reserved, (4) Lease-back negotiated if needed. If no offers yet, extend listing by 14 days with price adjustment before moving to Phase 3.

Phase 3: Days 61-90 (Transition)

Objective: Close sale, move to new home, handle final logistics

Week 9-10: Final Preparations (Days 61-74)

  • Complete any negotiated repairs from inspection
  • Hold estate sale (if applicable) Days 65-67
  • Pack items you're keeping (one room per day)
  • Arrange final utilities transfer/cancellation
  • Update mailing address with USPS, banks, Medicare, etc.

Week 11: Move Week (Days 75-81)

  • Final walkthrough of new home (senior housing or purchased property)
  • Movers pack remaining items Days 78-79
  • Move Day 80 Donate/dispose of unwanted items not sold at estate sale
  • Clean old home for final walkthrough

Week 12-13: Closing Week (Days 82-90)

  • Final walkthrough with buyers Day 88
  • Closing appointment Day 90
  • Transfer keys and garage openers to buyer
  • Deposit proceeds into designated account
  • If lease-back: Move temporarily or remain in home per agreement

Adapting The Timeline

This is a framework, not a rigid schedule. Adjust for:

SCENARIO: Insurance Canceled in 60 days

  • Compress Phase 1 to 14 days
  • List immediately with aggressive pricing
  • Accept first reasonable offer (don't wait for highest)
  • Negotiate lease-back to avoid rushed move

SCENARIO: Senior housing spot available NOW

  • Reverse the timeline: Secure housing first
  • List home with 60-day lease-back requirement built into listing
  • Price slightly below market to incentivize lease-back acceptance

SCENARIO: Slow market (Home Not Selling)

  • Extend Phase 2 by 30 days
  • Reduce price 5% on Day 45, another 5% on Day 75 if needed
  • Increase marketing: additional open houses, virtual tours, staging

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